Terms & Conditions

Terms & Conditions

Effective Date: 11/07/2026

1. Introduction

Welcome to Embrs. These Terms and Conditions (“Terms”) govern your use of the Embrs mobile applications for iOS and Android, the Embrs web app, and the journey pages organizations share on Embrs (together, the “App”), and Embrs-operated services that support the App (for example, account registration, notifications, and related Embrs websites). They do not govern other products or websites operated by Embrs Inc. that publish their own terms. By accessing or using the App, you agree to be bound by these Terms. If you do not agree to these Terms, please do not use the App.

2. Eligibility

You must be at least 13 years old (or the minimum digital age required in your country, if higher) to use the App. In the mobile app, we ask your app store for your age range or, if it cannot provide one, ask for your date of birth, to confirm that you meet this age requirement, as described in our Privacy Policy. If the check shows you are under 13, the sign-up ends and the new account is deleted. Users aged 13 to 17 have additional protections, also described there. If you are under 18, you represent that a parent or legal guardian has reviewed these Terms with you and agrees to them on your behalf. Organizations that invite users to the App are responsible for ensuring their invitees meet applicable age requirements.

3. User Accounts

  • Registration: To use certain features of Embrs, you may be required to create an account. Sign-in methods may include email one-time codes, sign-in with Google or Apple, and, where we enable it, mobile phone number verification. You agree to provide accurate, current, and complete information during registration and to keep that information up to date.

  • Account Security: You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. If you sign in using a phone number, you are responsible for maintaining control of that number and for notifying us if it is reassigned or you lose access to it.

  • Deleting Your Account: You may delete your account at any time in the App’s settings. Your account is hidden right away, and you can restore it by signing back in within 15 days. After that, your account and personal information are permanently deleted, as described in our Privacy Policy. Organization Content (see section 5) stays with the organization. If you are the primary owner of an organization that has other members, you must transfer ownership of the organization or delete it before you can delete your account.

  • Termination: We may suspend, restrict, or terminate your account at any time if we believe you have violated these Terms or engaged in conduct that may harm Embrs or other users. We will tell you when we do and how to ask us to review the decision, unless telling you could put someone at risk, would interfere with an investigation, or is not allowed by law. For most violations, we start with a warning or a temporary block on one feature, as our Acceptable Use Policy describes.

4. Use of the App

  • License: Embrs grants you a limited, non-exclusive, non-transferable, and revocable license to use the App solely in accordance with these Terms.

  • Restrictions: You agree not to:

    • Use the App for any unlawful purpose.

    • Reverse engineer, decompile, or disassemble the App.

    • Modify, adapt, or hack the App to falsely imply an association with Embrs.

    • Use automated systems or software to extract data from the App.

Content and conduct that are not allowed on Embrs, and how to report them, are described in our Acceptable Use Policy at https://embrs.com/legal/acceptable-use. Acceptable use of the App may also be governed by additional guidelines, rules, or policies that we make available within the App from time to time. Child safety and related prohibited conduct are also described in our Safety Standards at https://embrs.com/legal/safety-standards. Those standards apply to your use of the App.

5. User Content

  • Responsibility: You are solely responsible for the content you create, upload, share, or publish through Embrs, whether it is User Content or Organization Content (both described below), including text, images, video, documents, audio or voice recordings, and journeys. You represent that you have all rights necessary to upload, share, and publish that content, and that it does not infringe the rights of others or violate applicable laws, including copyright and trademark laws.

  • Other People’s Works: This includes material you upload, link to, or ask an AI Feature to reproduce or adapt, such as song lyrics, books, articles, courses, curricula, or another organization’s material. Do not use material you do not have the right to use.

  • Health, Legal, and Financial Content: If your content gives guidance on health, fitness, diet, medical or mental health matters, or legal or financial matters, you are responsible for its accuracy and safety and for any warnings or professional review it needs. Embrs does not review journeys or other content before they are published.

  • Acting for an Organization: If you create or publish content for an organization, you represent that you are authorized to do so on its behalf, and you and the organization are both responsible for that content under these Terms.

  • Other People in Your Content: If your User Content includes another person’s voice, image, likeness, or personal information (for example, a recording of a conversation or a photo of a group), you are responsible for giving them any notice and getting any consent that applicable law requires before you upload or share it.

  • Ownership and License: Except for Organization Content (below), you retain ownership of the content you create, upload, or share through Embrs (“User Content”). By using the App, you grant Embrs a worldwide, non-exclusive, royalty-free license to host, use, reproduce, modify (for example, to resize, transcode, transcribe, translate, or caption it), create derivative works of, distribute, and display your User Content solely for the purpose of operating, maintaining, and improving the App. We may sublicense these rights to the service providers that help us operate the App, only for that purpose.

  • Organization Content: Organizations (for example, a gym, school, business, club, or church) can have spaces on Embrs with owners and members. Content you create or share in an organization’s space or on its behalf is “Organization Content”. This includes posts and replies that appear as the organization, messages in the organization’s group conversations, and journeys you build for it. Organization Content belongs to and is controlled by the organization. It stays with the organization if you leave it, if an owner removes you from it, or if you delete your account, and the organization decides whether to keep or delete it. To the extent you hold any rights in Organization Content, you grant the organization a worldwide, non-exclusive, perpetual, irrevocable, royalty-free license to use, reproduce, modify, display, and distribute it for the organization’s purposes, and you grant Embrs a license to host and display it to operate the App for the organization. When your account is deleted, your name and profile are removed from the Organization Content that remains. It may be shown as the organization’s, or as from a “Former member”.

  • Organizations and Their Members: Organization owners manage their organization’s space, including who its members are. A member an owner removes loses access to the organization and its Organization Content but keeps their own Embrs account. If you take part in a journey an organization shares with you, your responses are shared with that organization.

  • Removal of Content: Embrs may remove, disable, or restrict access to any User Content or Organization Content that we believe, in our reasonable discretion, violates these Terms or the rights of others. Some of these decisions are made by automated checks before a person reviews them, as described below.

  • Automated Checks: We automatically check public posts, replies, captions, names, and bios, and images in posts, replies, and profiles, for content our policies do not allow. These checks may remove a post, reply, or image, put a sexual or graphic image behind a warning, or change a name, bio, or photo back to what it was, before a person reviews it. We do not currently use automated systems to check the words, photos, or videos you send in chats. Our Privacy Policy and Acceptable Use Policy describe these checks and how to ask us to review a decision.

6. AI Features

  • What They Are: Some features of the App use artificial intelligence (“AI Features”), for example captions and transcripts of audio and video, narrated audio, and tools that help organizations build journeys. AI Features are provided for us by the AI service providers named in our Privacy Policy.

  • Outputs: Text, audio, images, and other material an AI Feature produces (“Outputs”) are generated automatically and are not reviewed by a person before you see them. Outputs may be inaccurate, incomplete, out of date, or offensive, may not reflect the views of Embrs or of any organization, and may be similar to Outputs other people receive. Check anything important before you rely on it.

  • Not Professional Advice: Outputs are not a substitute for professional counseling, medical, mental health, legal, or financial advice. If you or someone else may be in danger, contact local emergency services (in the United States, call or text 988 for the Suicide & Crisis Lifeline, or call 911).

  • Your Inputs and Outputs: What you submit to an AI Feature is your User Content, and so are the Outputs it produces for you, except that inputs and Outputs in an organization’s space or on its behalf are Organization Content. We do not use your User Content or Organization Content to train AI models, and we do not allow our AI service providers to use it to train theirs.

  • Review Before You Publish: Journeys and other content built with AI Features are drafts for you to review. You, and any organization you build for, are responsible for reviewing them before sharing them with others or the public. When you publish or share content built with AI Features, it is your content (or your organization’s) under these Terms, as if you had written it yourself.

  • The Assistant Is an AI: The assistant that helps you build journeys is an AI, not a person, and it will say so if you ask.

  • Acceptable Use: You agree not to use AI Features to create content that violates these Terms, our Acceptable Use Policy, or our Safety Standards, or to try to get around the safeguards built into them. We may automatically screen what you send to AI Features, and journeys before they are published, for content these policies do not allow. Other content is checked as described in section 5.

7. Intellectual Property

  • Ownership: Embrs and its licensors retain all rights, title, and interest in and to the App, including all software, code, designs, graphics, trademarks, and logos.

  • Restrictions: You may not use Embrs intellectual property without prior written permission, except as necessary to use the App as permitted by these Terms.

8. Payments and Subscriptions

The Embrs mobile App does not currently offer Apple or Google in-app purchases for paid plans. Some organization or program access may be arranged and billed outside the App (for example, through an Embrs web or administrative billing flow). Any such arrangement is governed by the terms presented at checkout or in a separate agreement with the organization.

Where we process card payments, we typically use Stripe (or another payment processor we identify at checkout or in our Privacy Policy). We do not receive or store your full payment card number. Apple and Google are not parties to purchases processed outside their respective store billing systems.

If we introduce new paid plans or change how billing works, we will update these Terms and show price, billing interval, and any applicable taxes before you confirm a purchase.

9. Text Messaging

Where phone-number sign-in is available, if you choose to sign in with a phone number, you agree to receive a one-time verification code by SMS at the number you provide. You provide your number yourself and confirm your agreement before any message is sent; consent to receive these messages is not a condition of any purchase. Phone-number sign-in may not be enabled for all users or regions at all times.

  • Message frequency: Message frequency varies and depends on how often you sign in. Each sign-in attempt sends a single verification code.

  • Cost: Message and data rates may apply. Embrs does not charge you for these messages; your mobile carrier may.

  • Opting out: You may reply STOP to any message to stop receiving them, or HELP for help. Replying STOP will prevent you from signing in with your phone number until you reply START to resubscribe.

Delivery is not guaranteed, and mobile carriers are not liable for delayed or undelivered messages. How we handle your phone number is described in our Privacy Policy, including our commitment not to sell, rent, or share your phone number or your SMS consent with third parties or affiliates for their own marketing purposes.

10. Privacy

Your use of Embrs is governed by our Privacy Policy, which explains how we collect, use, and protect your personal information. By using the App, you consent to the practices described in the Privacy Policy.

11. Limitation of Liability

  • No Warranties: The App is provided on an “as is” and “as available” basis without warranties of any kind, whether express or implied. We do not guarantee that the App will be error-free, secure, or continuously available.

  • Limitation: To the maximum extent permitted by law, Embrs and its affiliates will not be liable for any indirect, incidental, consequential, special, or punitive damages arising out of or related to your use of the App.

  • Cap: To the maximum extent permitted by law, the total liability of Embrs and its affiliates for all claims arising out of or related to these Terms or the App is limited to the greater of $100 or the amount you paid Embrs for the App in the 12 months before the event giving rise to the claim. Nothing in these Terms limits liability that cannot be limited under applicable law.

12. Indemnification

You agree to indemnify, defend, and hold harmless Embrs, its affiliates, and their respective officers, directors, employees, and agents from any claims, damages, losses, liabilities, and expenses, including reasonable attorneys’ fees, arising out of your use of the App; content you create, upload, share, or publish, including User Content, Organization Content, and journeys built with AI Features; or your violation of these Terms or of the rights of others. This includes claims brought by people who take part in a journey you publish.

13. Changes to These Terms

We may update these Terms from time to time. If we make material changes, we will provide notice through the App or by other reasonable means. Your continued use of the App after the changes take effect constitutes acceptance of the revised Terms. Changes to section 15 (Arbitration and Class Action Waiver) work differently, as described in that section.

14. Governing Law and Jurisdiction

These Terms are governed by and construed in accordance with the laws of the State of Delaware, without regard to conflict of law principles. Any dispute arising out of or relating to these Terms or the App shall be subject to the exclusive jurisdiction of the state or federal courts located in Delaware, except where prohibited by applicable law.

15. Arbitration and Class Action Waiver

  • Informal Resolution First: Before starting an arbitration or court case, the party with the dispute must send the other a written notice describing the claim and the relief sought. Notices to Embrs go to info@embrs.com; we will send notices to you at the email address on your account. Both parties will try in good faith to resolve the dispute for 30 days after the notice is received.

  • Arbitration: If the dispute is not resolved, any dispute, claim, or controversy arising out of or relating to these Terms or your use of the App shall be resolved by binding arbitration on an individual basis, except where such arbitration is prohibited by applicable law. The arbitration will be administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules, and payment of filing and arbitrator fees will be governed by those rules. The arbitrator decides all issues except that a court decides questions about the scope, enforceability, and validity of the class action waiver below.

  • Class Action Waiver: You and Embrs may bring claims against each other only in an individual capacity, and not as a plaintiff or class member in any class, collective, consolidated, or representative proceeding. The arbitrator may not combine more than one person’s claims or preside over any form of class or representative proceeding. If this class action waiver is found unenforceable as to a claim, that claim will be decided in court and not in arbitration.

  • Waiver of Jury Trial: You and Embrs knowingly and voluntarily waive any right to a jury trial.

  • Exceptions: Either party may seek injunctive or equitable relief in court for claims related to intellectual property misuse or unauthorized access to the App. Either party may also bring an individual claim in small claims court with jurisdiction, where available.

  • Opting Out: You may opt out of arbitration by emailing info@embrs.com within 30 days of first accepting these Terms, with your name, the email address on your account, and a statement that you opt out of arbitration. Opting out does not affect any other part of these Terms.

  • Changes to This Section: If we change this section, the change will not apply to a dispute either party gave notice of before the change. You may reject the change by emailing info@embrs.com within 30 days after it takes effect, in which case the version of this section you last accepted continues to apply to you.

16. Copyright and DMCA Policy

  • User Responsibility: You are responsible for ensuring that any copyrighted material included in your User Content or in Organization Content you create, including material an AI Feature reproduces at your request, is properly licensed or otherwise permitted by law.

  • Takedown Policy: We may remove or disable access to allegedly infringing content upon receipt of a valid notice or at our discretion. How to submit a copyright notice or counter-notice, and our designated-agent contact details, are described in our Copyright & DMCA Policy at https://embrs.com/legal/dmca.

  • Repeat Infringers: Accounts of users who repeatedly infringe intellectual property rights may be suspended or terminated.

17. App Store and Third-Party Terms

If you access the App through the Apple App Store or Google Play Store, you acknowledge that these Terms are between you and Embrs only, not Apple or Google. Apple and Google have no responsibility for the App, its content, or any maintenance or support services.

18. General

  • Feedback: If you send us ideas or suggestions about the App, we may use them without any obligation to you.

  • Entire Agreement: These Terms, together with the Privacy Policy, Acceptable Use Policy, Safety Standards, and Copyright & DMCA Policy they refer to, are the entire agreement between you and Embrs about the App, except where you or your organization has a separate written agreement with Embrs.

  • Severability and Waiver: If any part of these Terms is found unenforceable, the rest stays in effect. Our not enforcing a part of these Terms is not a waiver of our right to enforce it later.

  • Assignment: You may not transfer these Terms without our written consent. We may transfer them in connection with a merger, acquisition, or sale of assets, or to an affiliate.

  • Survival: Sections 5 (User Content) and 6 (AI Features), to the extent they cover licenses already granted, and sections 7 and 11 through 16 survive the end of your use of the App or the deletion of your account.

Embrs Terms Summary

You must be at least 13 (or older if your country requires it) and may be asked to confirm that age. You are responsible for what you post, including images, video, documents, and voice or audio recordings. If your content includes other people, you are responsible for any consent the law requires from them. You own your content but grant Embrs permission to host, process, and display it to operate the App. Some features use AI; their results can be wrong, are not professional advice, and should be checked before you rely on them. Journeys you build with AI are drafts: review them before you publish, because once published they are your content and your responsibility, including any health, fitness, legal, or financial guidance in them. We do not use your content to train AI models. Content you create in or for an organization belongs to that organization and stays with it if you leave or delete your account, and your responses to its journeys are shared with it. You can delete your account in settings and restore it within 15 days. Do not upload content you do not have the rights to. We automatically check public posts, names, and images for content our policies do not allow, but we do not currently check the words in your chats automatically. Where phone sign-in is available, you may receive verification codes by text; message and data rates may apply and you can reply STOP at any time. The mobile App does not use Apple or Google in-app purchase for paid plans; some organization billing may happen outside the App through Stripe or similar processors. The App is provided as is, and our liability is limited. Disputes are resolved through individual arbitration, not class action lawsuits, except where the law requires otherwise, and you can opt out of arbitration within 30 days.

For questions or concerns, contact info@embrs.com.