Data Retention

Data Retention Policy

Effective Date: 11/09/2026

1. Introduction

This Data Retention Policy explains how long Embrs Inc. (“Embrs,” “we,” or “us”) keeps the information we hold about you when you use the Embrs mobile applications for iOS and Android, the Embrs web app, and the journey pages organizations share on Embrs (together, the “App”), and what happens to it when you delete it or delete your account. It is part of our Privacy Policy, and terms such as User Content, Organization Content, and AI Features have the meanings given in our Terms & Conditions.

2. How Long We Keep Information

We keep information for as long as we need it to provide the App, to keep Embrs and the people who use it safe, to meet legal, tax, and accounting obligations, to resolve disputes, and to enforce our agreements. How long that is depends on the kind of information and why we have it, so periods vary. Most of what you create stays until you delete it or delete your account. When we no longer need information, we delete it or change it so it no longer identifies you.

3. Examples

  • Your account and profile: Kept while your account exists. You can change most of it at any time in the App’s settings.

  • Posts, replies, and media: Kept until you delete them or delete your account. Captions and transcripts are deleted when the video or recording they belong to is deleted.

  • Chat messages: Kept until the message is unsent or deleted, or your account is deleted. When you unsend a message, it is removed for everyone in the conversation right away, and we keep a hidden copy of it for 30 days so that a harmful message can still be reviewed, as described in our Privacy Policy. After 30 days the copy is deleted, unless the message has been reported, is part of an open report or a child-safety matter, or the law requires us to keep it.

  • Organization Content: Content you create in an organization’s space or on its behalf stays with the organization while it exists. The organization decides how long to keep its Organization Content and the journey responses shared with it.

  • Journeys without an account: If you take part in a journey without an account, your progress and answers are saved in an anonymous session. An anonymous session with no activity for 12 months is deleted, with its progress and answers.

  • Conversations with the journey builder: Kept so that you can come back to a conversation, change a journey later, and see how it was built.

  • Reports and moderation records: When something is reported, we keep a copy of it as it was, a record of who is involved, and, for a chat message, up to 10 earlier messages that the person reporting could see. These copies are kept even if the content or either account is later deleted, generally for 3 years after the report closes, and longer for child-safety matters or where the law requires it. Records of warnings and strikes, and the log of what our team did and why, are generally kept for 3 years.

  • Results of automated checks: Deleted 90 days after the check, together with any earlier name, username, bio, or description we kept so we could put it back, unless the content was removed or reported, or is part of a child-safety matter.

  • Child sexual abuse material: When we report apparent child sexual abuse material to the National Center for Missing & Exploited Children, we preserve the report and the material for at least one year, as U.S. law requires, and longer if law enforcement asks us to.

  • AI Feature records and debugging logs: Kept as described in section 2.B of our Privacy Policy. Records of AI Feature requests do not include what you wrote, and after your account is deleted they no longer identify you.

  • Billing records: Payments are processed by Stripe, which keeps invoices and payment records. Billing records are kept for as long as tax and accounting law requires.

  • Your deletion request: When you delete your account, we keep a record that you asked, when, and when it was completed, with the email address on the account, for 3 years after the deletion is completed, so we can show that we honored it.

  • Analytics and diagnostics: Kept by the analytics and crash-reporting providers listed in our Privacy Policy, on their own schedules.

  • Messages to us: Kept for as long as we need them to handle your request and meet our legal obligations.

4. Deleting Your Account

You can delete your account in the App’s settings (on the web, under Settings, then Profile) or by emailing privacy@embrs.com. Your account is hidden right away, and you can restore it by signing back in within 15 days. After that, we permanently delete your account and personal information, including your profile, your one-to-one messages, your connections, and the content and media you created outside organizations. Organization Content stays with the organization, with your name and profile removed, and messages you sent in an organization’s group conversations remain there, shown as from a “Former member”. We keep only the limited information we need for legal, safety, security, or billing reasons, as described in section 3. If you are the primary owner of an organization that has other members, you transfer ownership of it or delete it before your account can be deleted.

5. Keeping Information Longer

We may keep information longer than this policy describes when the law requires it, when it is needed to investigate fraud, abuse, or a threat to someone’s safety, when it is the subject of a legal claim or a lawful request from a government authority, or to enforce our Terms. While information is kept for one of these reasons, it is kept even if you delete it or delete your account. When the reason ends, the information is deleted as this policy describes.

6. Backups and Service Providers

Copies of deleted information in our backups and in our service providers’ systems are removed on their own schedules.

7. Your Choices

  • Delete a post, reply, or chat message, or unsend a message you sent.

  • Delete your account, as described in section 4.

  • Ask for a copy of your information, or ask questions about this policy, at privacy@embrs.com.

8. Changes to This Policy

We may update this Data Retention Policy from time to time. When we change it, we will update the Effective Date, and if we make material changes, we will also provide notice through the App or other reasonable means.

9. Contact Us

Questions about this policy: privacy@embrs.com.